"Most Indian companies have a confused approach to CSR, dubbing it as philanthropy and veiling the underlying strategic motive" ITS SOMETHING companies can’t do without anymore. It isn’t surprising why Indian companies have begun relying on the one aspect that could bail them out: Being socially responsible. Defining the term (corporate social responsibility or CSR) has perhaps been the trickiest part of this solution. The key word in the phrase corporate social responsibility is corporate because the aim is to benefit the standing and success of the corporate sponsor. If a cola major is working on conservation of water, it’s because they have been found using up our water resources. If a cigarette maker is worried about the poor man’s health, he simply wants to be allowed to continue selling more cigarettes. Most Indian companies,have a confused approach to CSR, interpreting it as philanthropy and veiling the underlying motives under the blanket of social good. Combined wi...