Strategic Management- A New Perspective!!!

“The achievement of the CSR outcomes depends upon employee willingness to reciprocate and collaborate with positive attitude”   In recent years the term corporate social responsibility (CSR) has gained prominence, both in business and in the press, to such an extent that it seems to have become ubiquitous. There are probably many reasons for the attention given to this phenomenon not least of which are the corporate excesses witnessed in recent years. There is a symbiotic relationship between employee well-being in organizations and HRM practices when considered from Corporate Social Responsibility (CSR) perspective. It is imperative that companies convince their key stakeholders- “EMPLOYEES” that they are serious about CSR by demonstrating through good ethical policies that organization aims to achieve desired social, environment, political outcomes. Hence it is employees rather than the board or consultancy firm who carry the main burden of responsibility for implementing ...

“If everyone did CSR then everyone would be better off” I think that this claim is probably true. In any case, today you will hear plenty of good arguments in this favor. The fly in the ointment, so far as trying to persuade business to adopt CSR is concerned, is that so long as it is not the case that everyone does CSR, there is an upfront cost to any business which takes the plunge, with no guarantee that there will be sufficient return on one’s investment. While you do CSR and your competitor’s doing, they reap the benefits of your socially responsible behavior while you get nothing in return apart from the glow of satisfaction at being able to occupy the moral high ground. The problem is familiar one from political theory. For example if everyone agrees that we need to do something about climate change. If we all did something about climate change we would all be better off. But everyone also knows that any country which takes the plunge and launches a unilateral carbon emissions i...

“CSR is not a new concept, but has rapidly come to prominence in the past few years with hardly a day going past without a new report on CSR by leading company, international organization, NGO or journalist” The criticism of CSR can be channeled into seven essentially different statements. 1. CSR lacks universal definition; everyone seems to have their own concept or definition. 2. CSR is just part of public relations plan to bamboozle an increasingly skeptical public. 3. CSR is just another word for corporate philanthropy and the contribution that a business directly makes to the welfare of the society (or “the planet”) is to be viewed as largely independent of its profitability. 4. CSR is misleading as it diverts attention from key issues; it is a curse rather than a cure. 5. CSR ignores development economics and its concerns with capitalism and neo-liberalism and it is just a way to introduce socialism through the back door. 6. The social responsibility of business begins and ends w...

"Business Ethics defines organisations character and its brand image for which it requires the help of corporate governance". Governance go well beyond conformance and compliance and lead way to progress.Thus a horizon is reached a horizon called excellence and must logically lead to business sustainability. The following equations can be posited: 1. E∞G Effectiveness ∞ Good Governance. 2. E (b+m) +G∞ CSR CSR is the manifestation of business and managerial ethics of corporate entity and its executives and embodies the ethical relation between business and society through reflecting good governance. 3.E (b+m) +G+ CSR∞X Ethics (Business Managerial) +Good Governance+CSR∞ Organisational Excellence. 4. X∞ E4 Organisational Excellence =Ethics x Equtiy x Egalitarnism x Effectiveness. 5. X>S Excellence cannot end in itself unless translated to business sustainability. "If you build that foundation, both the moral and the ethical foundation, as well as the business foundation,...

"Think in terms of creating value for all of our stakeholders simultaneously. All stakeholders are interdependent and connected together. When you do this, you are thinking with Second Tier (Integral) consciousness"~ John Mackey The word stakeholder conjures up images of early gold rushers bashing bits of wood into the ground to establish their claim. The Seven Azimuths in CSR are: 1. Owner/Investor ~Generally owner show their responsibility in terms of ethics (ethical behavior, ethical investment) other than making profits. 2. Management: ~It is the management especially the CEO and the Board of Directors-especially the Chairman who drive any company is the key force behind whether it is socially responsible or not. 3. Employees: ~During eras of downsizing, employees have a hard time. Yet, most companies are aware that good-quality staff is crucial for business success. This is translated into human resource policies that emphasize career development, flexible work practices...

The CSR commercial convinces the CEO the merits of the CSR policy and the benefit of being socially responsible. Advocate of CSR says to the CEO the four main points. 1. What is CSR all about? 2. What are the key advantages of being social responsible? The main advantages are: ~ Improved reputation among staff and customers. ~ Improved productivity—Motivation and Innovation. ~ Shareholder value increases-social investment fund targets the company. ~ Increased customer base ~ Improved commitment and motivation among staff. ~ Increased personal satisfaction of management. 3. What are the main steps to be taken? These steps will of course build upon many activities already underway, but probably in different departments, divisions and countries. Therefore what does a business need at minimum to do? This is likely to proceed in stages but the immediate actions would be: ~ Win board support for its introduction of a CSR policy. ~ Lead from the front ~ Appoint a CSR manger but keep the resp...

"Ethics is not definable, is not implementable, because it is not conscious; it involves not only our thinking, but also our feeling" While everyone talks about business ethics, its content and boundaries are not easy to determine. It may be safe to assume that ethics involve some hard features like duties and rights (most of them legal) that are mandatory for all, and soft components like values, aspirations or best practices that are desirable but not compulsory and can vary from one organization and person to the next. Generally speaking laws and regulations just set a minimal ethical standard required for the orderly working of societies. Business ethics is not limited to refusing to pay bribes. Clearly, corruption is a part of the package-indeed, one of the most significant and harmful hazards of unethical behavior. However Business Ethics includes environmental care, fairness, health and safety, reliability, respect for everyone’s dignity transparency and of course abi...