Key Elements for Successful Development of Corporate Values. 1) SELF ASSESSMENT : The organization analyses its structure, the corporate culture and the business environment to identify potential risks and determine levels of responsibility. 2) COMMITMENT FROM THE TOP: To be successful in the long term, any values initiative needs the explicit commitment of the most senior levels of management. 3) CODE OF ETHICS: There should be a document which includes a general statement on corporate principles and specific rules of behavior making explicit what employees need to do - and should not do - to implement them. 4) COMMUNICATION: A two-way communication process must be in place to transmit to all organizational members the company's philosophy and core values. 5) TRAINING: To enable all organizational members to understand, share and apply the values state...