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What is Corporate Social Responsibility?

In a global perspective Corporate Social Responsibility is a relationship between Global corporations, government of countries and individual citizens. More locally Corporate Social responsibility is concerned with the relationship between a corporation, the local society in which it resides or operates and its other stakeholders. An exact definition of CSR is difficult since beliefs and attitude regarding the nature of this association fluctuate with the relevant issues of the day. This raises the question as to what exactly can be considered as Corporate Social Responsibility. Niall Fitzerland Former CEO, Unilever says, "Corporate social responsibility is a hard-edged business decision. Not because it is a nice thing to do or because people are forcing us to do it... because it is good for our business" According to Sunil Misser, Head of Global Sustainability Practice, PwC, "Corporate social responsibility is not just about managing, reducing and avoiding risk, it is ...