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A management graduate with passion towards strategic HR and exposure to facets of HR like training,CSR,Competency Mapping.Have undergone considerable exposure in marketing and research apart from in depth study in the field of human resource management. Interacted and collaborated extensively with managers having significant industry experience.

Confluence of Ethics to Business Sustainability!!!

"Business Ethics defines organisations character and its brand image for which it requires the help of corporate governance".

Governance go well beyond conformance and compliance and lead way to progress.Thus a horizon is reached a horizon called excellence and must logically lead to business sustainability.

The following equations can be posited:

1. E∞G

Effectiveness ∞ Good Governance.

2. E (b+m) +G∞ CSR


CSR is the manifestation of business and managerial ethics of corporate entity and its executives and embodies the ethical relation between business and society through reflecting good governance.

3.E (b+m) +G+ CSR∞X


Ethics (Business Managerial) +Good Governance+CSR∞ Organisational Excellence.

4. X∞ E4


Organisational Excellence =Ethics x Equtiy x Egalitarnism x Effectiveness.

5. X>S

Excellence cannot end in itself unless translated to business sustainability.

"If you build that foundation, both the moral and the ethical foundation, as well as the business foundation, and the experience foundation, then the building won't crumble"

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